JanDmedia | Fitness Content & Lead Generation

Two Services

Which one fits you?

JanDMedia runs two different systems depending on what you're building. Pick the one that matches you to see exactly what's included.

Are you a gym owner?

You run a gym or studio and need more members walking through the door.

Are you a fitness brand or company?

You run a fitness brand, apparel line, supplement company or product business and need stronger creative and advertising.

For Gym Owners

The 90-Day Growth System for Gyms

A done-for-you system that restructures how your gym brands itself, creates content, and turns that content into new members. It's not just a content or ad service.

Phase 01

Brand, Instagram & Offer Restructure

Before we create content or spend on ads, we make sure your gym has something worth marketing. We rebuild the foundation: your Instagram, your visual identity, and your offer.

Instagram profile, bio, highlights and content organization overhaul
Visual brand direction: photography style, video style, color and consistency
A full breakdown of your current offer, pricing, packages and promotions
Repositioning your offer around a specific transformation, not just "join our gym"

Phase 02

The Content Engine

A repeatable system for content, so you're never stuck wondering what to post.

Content strategy across educational, transformation, social proof, community and promotional pillars
Ongoing idea generation tied to your offer, your members and what's working
Scripting for every video before we ever film
Professional filming: coaches, members, testimonials, facility and training footage
Editing for short-form, formatted and captioned for every platform

Phase 03

Social Media Management

Content only works if it goes out consistently, so we handle distribution too.

Instagram as the primary hub for brand-building content
Facebook distribution to reach additional local audiences
Optional YouTube strategy for gyms who want to go deeper with long-form
Content scheduling, captions and publishing handled for you

Phase 04

Paid Advertising

Once the brand, offer and content are working, we turn the strongest pieces into an actual advertising system.

Meta (Facebook & Instagram) campaign setup, audience strategy and management
Turning your best organic content into ad creative
Cold campaigns to introduce your gym to new local prospects
Retargeting campaigns for people who've already engaged
Ongoing testing and creative optimization

Phase 05

Business & Marketing Restructure

We look past the feed at how your gym communicates and converts, everywhere.

Customer-facing messaging, sales messaging and calls-to-action
Lead generation and customer acquisition strategy
Website and social messaging aligned into one connected system

Phase 06

Website & Visual Assets

The same brand and quality showing up everywhere someone might find you.

Facility, coach and member photography for your website
Website video: intros, walkthroughs and testimonials
Consistent visuals across social, ads and your website

Every gym's engagement is scoped around its market, capacity and goals. JanDMedia doesn't guarantee a specific number of leads, members or revenue. The exact plan for your gym gets mapped out on the call. Minimum engagement: 90 days.

Book a call with Jan

For Fitness Brands & Companies

The 90-Day Creative & Advertising System for Fitness Brands

A done-for-you creative and marketing partnership for fitness brands, apparel lines, supplement companies and product businesses, built around commercial production, content, and advertising.

Phase 01

Brand & Creative Strategy

Before creating anything, we need to understand the brand: who you are, who you're targeting, and what your content should communicate.

Analysis of your current social, website, ads and existing creative
Creative direction: visual style, photography and video style, editing style
Content strategy across commercial, social, product, storytelling and advertising content

Phase 02

Commercial Production

High-quality commercial content that represents the brand properly, not just a phone pointed at a product.

Commercials, brand films, product launches and campaign videos
Campaign concept development: storyboards, shot lists, scripts and moodboards
Professional filming and photography across product, lifestyle and athlete content

Phase 03

Social Content Engine

A consistent stream of content that keeps your audience engaged between major campaigns.

Short-form content built natively for Instagram, Facebook and TikTok
Ongoing content idea generation tied to products, customers and trends
Scripting and creative development for every piece of content
Editing adapted to the purpose: commercial, social, or advertising

Phase 04

Brand Content & Storytelling

A strong fitness brand sells an identity, not just a product.

Brand storytelling: mission, values, founder story and culture
Athlete and talent content for brands working with creators or fitness personalities
Product storytelling built around why it exists and who it's for

Phase 05

Social Media Distribution

Great content only matters if it actually gets distributed.

Instagram as the primary hub for Reels, photography and campaigns
Facebook distribution to reach additional audiences
Optional YouTube support for brands with a long-form strategy
Content scheduling and publishing handled for you

Phase 06

Paid Advertising

Putting the best-performing creative in front of more people.

Meta advertising: campaign setup, audience strategy and management
Continuous creative testing across hooks, angles and audiences
Turning organic winners into paid ad creative, and testing what comes next

Phase 07

Website & Marketing Assets

Supporting visual assets used across your entire marketing ecosystem.

Website photography: product, lifestyle, team and facility
Website video: brand films, product videos and testimonials
Advertising assets for launches, promotions and retargeting

Phase 08-10

Creative Optimization, Growth & Ongoing Partnership

Once content is live, we analyze what's actually working and build a repeatable creative system rather than one-off campaigns.

Performance analysis across views, engagement, leads and ad results
Creative iteration on what's already resonating with your audience
A long-term creative partnership instead of a one-time production

Every brand's engagement is scoped around its products, audience and goals. JanDMedia doesn't guarantee a specific number of sales, leads or revenue. The exact plan for your brand gets mapped out on the call. Minimum engagement: 90 days.

Book a call with Jan

The System

The 90-Day Growth System for Gyms & Fitness Brands

"We come film your gym and give you videos."

We build the engine that turns your content into a trustworthy source of leads for your gym or fitness brand

What's Inside

Six stages. One connected system.

Content and ads are just two pieces of it. Click a stage to see what's involved. The full plan gets mapped out on your call.

Before we create anything or spend a dollar on ads, we make sure your gym actually has something worth marketing, starting with how it looks and how it's positioned.

Instagram profile & positioning overhaul
Visual brand direction across every platform
A closer look at your current offer, pricing and promotions

A repeatable system for content, so you're never stuck wondering what to post next.

Content strategy, pillars & ongoing idea generation
Scripting for every video, before we ever film
Professional filming and editing, done for you

Content is only useful if it actually goes out consistently, so we handle that part too.

Instagram & Facebook publishing and management
Content calendar and scheduling, handled for you
Optional YouTube strategy for gyms who want to go deeper

Once the brand, offer and content are working, we turn the strongest pieces into an actual advertising system, not just a "boosted post."

Meta (Facebook & Instagram) campaign setup and management
Your best organic content turned into ad creative
Ongoing testing, retargeting and optimization

We look past the feed at how your gym communicates and converts, everywhere.

Messaging, positioning and calls-to-action across every channel
Lead generation and customer acquisition strategy
One connected system, instead of scattered pieces

The same brand and quality showing up everywhere someone might find you, not just your feed.

Facility, coach & member photography
Website video: intros, walkthroughs and testimonials
Consistent visuals across social, ads and your website

This is the full range of what's available inside the engagement. The exact mix we build for your gym gets mapped out on the call.

The Content Calendar

Five phases. One content engine.

Phase 1 Days 1-14

Strategy & Positioning

Define your ideal member & offer
Pull your strongest proof
Build the 90-day roadmap

Phase 2 Days 14-30

Content Production

Education & proof content
Authority & brand content
Conversion-focused content

Phase 3 Days 30-50

Authority & Trust

Transformations & testimonials
Coach interviews
Behind-the-scenes content

Phase 4 Days 50-75

Test, Optimize & Scale

Track what performs
Double down on winners
Push winners into paid ads

Phase 5 Days 75-90

Conversion & Leads

Offer-focused CTAs
Retargeting & DM prompts
Content → CTA → Membership

The Real Value

A fundamentally different proposition

A videographer sells

"Here are your videos."

JanDMedia sells

A system that turns your gym into customers.

The real product is a system that turns attention into customers.

Jan
Founder, JanDmedia

I help fitness brands and gyms turn their content into growth.

I am Jan Danielewicz, the founder of JanDMedia.

I got into making videos because I saw how powerful good videos can be when they're used with a plan. What started as a hobby of making high quality videos turned into understanding how videos can really help businesses.

Over time I became less interested in making videos that just look good, and more focused on making videos that get people's attention, build trust, and make people take action. That's why I decided to work with gyms and fitness brands.

The fitness industry is all about change, community and getting results. In other words, all things that work really well in videos. Many gyms and fitness brands have a hard time showing what makes them unique, and they struggle to get new customers through content. That's where JanDMedia comes in.

We use long-form and short-form videos, plus paid ads, to help fitness businesses build their brand, reach the right people, and turn attention into new customers.

My goal is not to give you a bunch of videos. My goal is to help you build a system that uses video and ads to grow your business.

Which one fits you?

Are you a gym owner?

Are you a fitness brand or company?

The 90-Day Growth System for Gyms

Brand, Instagram & Offer Restructure

The Content Engine

Social Media Management

Paid Advertising

Business & Marketing Restructure

Website & Visual Assets

The 90-Day Creative & Advertising System for Fitness Brands

Brand & Creative Strategy

Commercial Production

Social Content Engine

Brand Content & Storytelling

Social Media Distribution

Paid Advertising

Website & Marketing Assets

Creative Optimization, Growth & Ongoing Partnership

Turn your fitness content into a lead‑generating machine.

We show up in person and handle all of it

We Shoot It

We Edit It

We Distribute It

The 90-Day Growth System for Gyms & Fitness Brands

Six stages. One connected system.

Five phases. One content engine.

Strategy & Positioning

Content Production

Authority & Trust

Test, Optimize & Scale

Conversion & Leads

A fundamentally different proposition

I help fitness brands and gyms turn their content into growth.

Let's build your lead system.

Which one fits you?

Are you a gym owner?

Are you a fitness brand or company?

The 90-Day Growth System for Gyms

Brand, Instagram & Offer Restructure

The Content Engine

Social Media Management

Paid Advertising

Business & Marketing Restructure

Website & Visual Assets

The 90-Day Creative & Advertising System for Fitness Brands

Brand & Creative Strategy

Commercial Production

Social Content Engine

Brand Content & Storytelling

Social Media Distribution

Paid Advertising

Website & Marketing Assets

Creative Optimization, Growth & Ongoing Partnership

Turn your fitness content into a lead‑generating machine.

We show up in person and handle all of it

We Shoot It

We Edit It

We Distribute It

The 90-Day Growth System for Gyms & Fitness Brands

Six stages. One connected system.

Five phases. One content engine.

Strategy & Positioning

Content Production

Authority & Trust

Test, Optimize & Scale

Conversion & Leads

A fundamentally different proposition

I help fitness brands and gyms turn their content into growth.

Let's build your lead system.

Let's see if we're a fit before you grab a time.